How they rank

Bingos.co.uk

Many new online gaming communities have a distinct advantage over their competition. They open with an already established loyal fan base, thanks to either their big name land-based clubs or the power of their companies' brand name. Well Bingo.co.uk launched its own brand with none of those decidedly large bonuses. And they did it very well. Now a serious contender this once small time hall has become a serious player in the world of online Bingo. There success can be at least partly attributed to the decision of company owners to enlist the aid of celebrity mom Kerry Katona. She uses her image to front the clubs promotions and calls their games. The Bingo crowd has embraced her with open arms, and Bingo.co.uk has never looked back.

But wait friends, Ms. Katona is no longer with the company. It seems as though Bingo.co.uk thinks that they have gotten all the mileage they could out of her star power, and have decided to try things on their own. They will rely on the strength of their games to see them through. But will it be enough to keep them at the top?

Even though they have lost the support of Ms. Katona, they still have the powerful Parlay software on their side. This is key, as it assures there is no need to change the centre of their business away from online Bingo. The site offers 90 and 75 ball games both without have to download anything onto your own computer. The entire system is easy to understand and jump right into, even the chat rooms. The chat rooms offer a nice feature in that they have some very nice tools to really help pick up the pace. With just a little study you to could be cruising right along. Now Bingo is great, but every now and then we need a break. Well Bingo.co.uk has you covered there too. They show a very nice selection of both table games and slots for your entertainment. Also many of their games are available in a free version. This allows you to try before you buy so to speak. You can't take home any cash from these options, but you can become familiar with the game and learn what you like. We feel compelled to mention here that during the course of our own review we experienced some technical difficulties while trying to load the free games. We have been assured however that this was a temporary glitch only.

Now since the site used Kerry's voice to call its games, they have obviously had to find someone else. Well they did and we don't like them. They sounded flat and bored the whole time and honestly just made us want to plug our ears. To some it may seem like nothing, but to us a good, fun caller makes all the difference. Bingo.co.uk does not get top marks in this category.

We are pleased to announce that the caller's lack of a pulse is not contagious. The CM's in the chat rooms are an absolute joy. They are wonderful hosts who are quick to offer a kind greeting and wonderfully generous with the Bingo bonuses. Overall they make the chat rooms a nice place to spend a few minutes. The fact that things get a little quiet in there is a complete plus. That way it is so much easier to talk and follow with out feeling lost half of the time.

Looking at the reward potential at Bingo.co.uk we think you'll be pretty happy with what you find, we were. First there are the jackpots, some sound progressive jackpots as well as a weekly one for one million pounds. Now that's a lot of money. And the fun doesn't stop there. Most sites will offer you a bonus with your first deposit. Bingo.co.uk does that and one better. They offer rewards on all your deposits. What could be better than that you ask? Well the fact that the more you play, the higher your rewards will go. This is a big deal. If it were up to us this news would be splashed everywhere not hidden away in the fine print.

Now on to customer service, this can be a difficult area for some gaming halls. However in this case, Bingo.co.uk has done a wonderful job making sure that its customers are always well cared for. They offer a new "ticket" message service, as well as the more traditional telephone calls and live chat. We spent some time in the live chat and were very impressed with the quality of both the service and the agents. Also we want to point out the "How to Play," directions Bingo.co.uk has published in its getting started section. Those were very clear concise documents that should prove easy for anyone to follow.

Bingo.co.uk has survived the loss of their spokeswoman and very soon we will all be saying, "Kerry who?" While at the moment this is not the busiest site on the block, we feel that it very well could be. The tide could turn as more and more players find this treasure and catch on to the wonderful rewards offered within. That generous rewards structure coupled with the liberal use of Bingo Bonus payments can encourage loyalty even in the most fickly player.

Click here to play at bingos.co.uk now